Experience our heritage

watches made with scrupulous attention to detail

With its latest creations, SM brings a fresh new look to some of its most iconic models.

Offering unique harmonies of materials, colours and textures, the 2024 watches illustrate our desire to constantly reawaken watchmaking emotions, while demonstrating uncompromising quality down to the smallest detail. Thanks to our in-house mastery of watchmaking expertise, the new watches play with contrasts to achieve a harmonious balance of functionality and aesthetics, performance and preciousness, tradition and innovation.

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THE QUALITY OF A SM WATCH IS THE RESULT OF A STRICT METHODOLOGY.

From the design of a new model to the individual testing of each watch when it comes out of production, every effort is made to ensure that the brands standards of excellence are met. T3 has played a pioneering role in developing tests and protocols to guarantee the reliability and robustness of its timepieces.

watch dial

MADE TO BE
TOUGHEST

The process starts during the design phase of a new product. A list is drawn up of the stresses that the watch is likely to have to withstand. Purely virtual and based on a product-use scenario, this first step provides a broad overview of the risks, which are then organized into the order in which the issues should be approached. Simulations can then be programmed.

See our whole collection here